fasadunit.blogg.se - Why is tiktok advertising vsco app

Why is tiktok advertising vsco app full#
Why is tiktok advertising vsco app android#

Why is tiktok advertising vsco app android#

TikTok is a video-sharing social media app designed exclusively for mobile devices (available for both Android and iOS). After that, you’ll know for sure if this new social media platform is right for your business. This post will walk you through a brief overview of TikTok advertising. If you’re looking for answers to these questions, look no further. So, what’s TikTok? How does it work? Can marketers actually use it to reach their target audience? Are there any marketing success stories on this platform? How do ecommerce marketers make use of TikTok to promote their products? The most popular social media platforms in the world in January 2020. Even though it’s still behind WhatsApp, Facebook, WeChat, and Instagram, it’s already ahead of all the other social platforms. TikTok now has 800 million monthly active users, climbing up to 6th place in the global mobile app rankings by monthly active users for 2020. Besides, we can consider it safe because of the contents prohibited in the social network such as drugs, violence, weapons, bad words, sexual contents, etc.If you’re looking for ways to reach a younger audience, you should think about advertising on TikTok. The diversity of categories helps to have content available for any interest and age, which in the future will help the social network to settle within the platforms used by users. Arts: we find drawings, lettering and different artistic representations.Sports: Mostly eye-catching sports such as gymnastics or parkour.Music: a category that comes from inheritance of lip sync content or playback of musical.ly to create music videos.Dance: here we locate users who use the music option to generate leisure content by replicating or inventing dance movements.Travel: vertical dedicated to the destinations shared by users, very aligned with vblog.Fashion: a window to users’ fashion trends.

Makeup: beauty content in the form of makeup tutorials or integration of music in videos of makeup artists.

Vlog: a format very aimed at lifestyle and posture in which users share their day to day.

Food: in this category we locate recipes and gastronomic proposals.Pets: as in other social networks are contents in which mainly dogs and cats are the protagonists.Original comedy: mainly short videos in the form of sketches.Within the social network we locate many categories in which users with different interests can develop their content: In addition, using hashtags and participating in the challenges of Tik Tok, any user able to create quality content can have a significant exposure reaching thousands of users thanks to the ability of its algorithm to disseminate content to users who may potentially be interested. It is important to mention that for new users who do not have a community already created can connect other social networks such as instagram or youtube to communicate their content. With all these options all that is needed from the user is imagination and creativity. Storytelling: perhaps the most important feature of the network, as content creators have a large number of recording options, editing, filters or music to create simple stories that engage the global community.

Duration of 15 seconds to 5 minutes: the time of the videos being short generates that the user consumes a greater volume of videos, which increases the permanence and loyalty.

Why is tiktok advertising vsco app full#

Full screen: with this aspect they make sure to have the total attention of the user when being an entertainment content, distractions are avoided and the consumption experience improves.

Vertical format: as it is a mobile first social network, the content in this format is essential to connect with the user in a natural way, avoiding the need to rotate the device and losing attention and interaction functions.

The content of the social network is based on 4 pillars that help it to be easy to consume and high permanence: The public is young because we are talking about a generation accustomed to the consumption of content through the smartphone which is its key device for communication, information and entertainment. It is a platform in which users create their videos, edit them with different filter options and share them with a community that seeks a leisure content through the mobile device. Tik Tok is a young social network, its main audience according to data from the social network itself is found in ages between 18 and 24 years. Year after year we see how the use and consumption of apps and social networks changes and in 2018 the app that has had the greatest growth in terms of use has been Tik Tok, a new platform that since 2017 has captivated different markets such as China or the United States, and has become the fourth most popular application in Spain with a growth of more than 96% compared to 2017.